Thursday, September 30, 2010

The pillow

Remember the DIY pillow? The one with the gray ruffles?

Well, I have not had a chance to get to it yet. Or really that much else, either!

My son picked up a parasite, which set me behind quite a bit. He was sick for a full month, almost every night.

Thankfully, we have moved beyond that.


I want to quick point out Katie's Great Giveaways. She has partnered with MiniMe BabyGear to giveaway a Made by Angie wipes case. Please hurry, if interested! That giveaway ends tomorrow, October 1st.

Also, I have a stack of new products to add that I am really excited about...mostly shoes! I have lofty goals of adding them all this weekend.

Thanks for your understanding during this month of illness!

Saturday, September 25, 2010

Diaper Bag by Cara's Creations

Have you seen these adorable diaper bags by Cara's Creations? I have had them on the site for a while, but just updated fabrics, and there are many adorable new options.

Each bag is handmade, and comes with durable handles and a magnetic closure snap.

I have the Mocha Stripes, and I honestly think this is the easiest tote to carry around. Sturdy and the perfect size, this is one great bag!

You just cannot beat the price tag, either- $39.99 for the Evie and $49.99 for the Thallie. Pick from a slew of fabrics to create your custom creation.

Thursday, September 23, 2010

Olive Striped Tie Onesie

Isn't he to die for?

I just love it when customers send pictures of their kids in MiniMe BabyGear goods.

Little Braylon is a cutie. Thanks to mom Nicole, for sending it to me!

Monday, September 20, 2010

Happy Dance

In January, it will be five years since I started MiniMe BabyGear.

Today I was cleaning out my desk and came across my goals from that first year of business:

~Create a job in where I can stay home with my kids yet still contribute financially
~Be creative and come up with a few innovative products
~Grow consistently, at least 20% a year
~Make new friends out of customers and other businesses

I would say I can put a big, red check mark next to each and every one of those. I am blessed.

Did I ever tell you that my original site was MiniMe Embroidery? Then I watched someone type in my URL address and realized embroidery is kind of hard to spell :-)

I made one product that took off right away:

A dedication/baptism/christening pillow (or blanket) with "God Bless This Child" and their name on it. Some days I think about bringing it back, but my husband is quick to remind me how much work is involved in personalization.

In late 2006, I introduced the Wet Happened? wet bag, and very soon after I commenced making all other products. I could not keep up with sewing, which was a wonderful feeling!

I remember the first time I received 10 orders in one day. I called my mom to take my kids so that I could get to work.

How exciting it was being featured on the Daily Stroll and subsequent 130+ orders that came through during the first hour. Also, how difficult it was to sew all of those in a short time frame.

The phone call I got from Target, wanting me to fly to Minnesota to be a part of the Parent Inventors program. Seeing it on the Target shelves the first time.

All of these were such great moments, this product was almost like a third child to me!

Feeling very out of my league during the year in Target, and stressed about the manufacturing process in general, I often prayed for some sort of change. Since my husband does not work during the summer, he became full time dad so I could tend to the business of Wet Happened?. 50-60 hours a week was spent checking over bags, ironing, reworking bags that were damaged, sewing, shipping, invoicing, and packaging. Being a one woman sweat shop was not on my goal list (see above), so something had to give.

Then I partnered with Itzy Ritzy. Their company vision, attention to quality and detail, chic style and fabric selections, strategy for growing the Wet Happened? wet bag....I just knew it was meant to be. What I had prayed for.

I won't pretend it was easy to let go of such a huge part of my life. But, on the other hand, it is really satisfying to see someone else have so much faith in a product you created. Because they are incredibly business savvy, a lot of great ideas have been implemented that I never even thought of (like the Wet Happened/Snack Happened fundraising program).

And then I see this picture, taken by one of their fans, at a Nordstroms. My heart swells in a completely different way.

Still as proud. Still a huge accomplishment.
They just look so pretty, don't they?

Sunday, September 12, 2010


Please head on over to facebook to enter this week's giveaway- a flower applique onesie with ruffles on the tush.

Winner to be drawn Thursday evening. Good luck!

Wednesday, September 8, 2010

Meet Graphic Designer: Natalie Jelsema

I have to admit- for the most part, I have been a "Do It Yourself" sort of business woman.

I did my best creating a postcard, but I always felt they fell short of how I wanted them to look. I would describe them as boring...lacking spunk. A good friend of mine, Natalie, offer to spruce them up a bit. The only requirement I had was that they had to match the magenta envelopes I ship orders in.

Aren't they awesome? I am thrilled with how they turned out. They are so much more put together than the ones I have designed by myself in the past.

If you are looking for a graphic designer, I would highly recommend her! I could not be more pleased. Please contact me if you would like her info, or look her up on facebook @natalie jelsema

Tuesday, September 7, 2010